Understanding On-Page SEO

Lets us understand the basic definition of Meta Tags and On-Page SEO.

What is On-Page SEO?

“On-Page” Generally refers to activities or the changes we make on our website for better exposure to a targeted audience.

Types of On-Page SEO

There are multiple ways to perform On-Page SEO, let's see some of the most important ways to perform On-Page SEO.

1. Content SEO

2. Canonical SEO

3. Meta Tags

Come let's see this one by one 

1. Content SEO

So, your primary question will be what is Content SEO? Answer to this question very simple content is nothing but the information about your business that is available on your website for the audience to read.

Why is Content SEO Needed?

Content SEO is a way of telling your user about your business, it acts as communication between you and your audience through the website. Only good SEO content can have a good impact on your audience so make sure your information is valuable and trustworthy

For Content SEO look at the example below

Building on your capabilities is the key to expanding your company's presence with potential clients when they require the goods or services you provide. Bangalore’s best web development company -  Webshark Web Services, successfully combines the tastes of marketing and technology. We assist our brands in leveraging the power of digital and releasing growth potential through our unique and new ideas and solutions. As one of Bangalore's Top digital marketing agencies, we offer the following services.

Search Engine Optimization (SEO)

Social media marketing (SMM)

Content marketing 

Paid advertisements (PPC)

Brand reputation management

When the user reads this they get a clear insight into our company, goals, locations, services, etc…

2. Canonical SEO

A canonical tag, also known as ”rel=canonical”, is a minor segment of HTML code that enables search engines to distinguish between the "primary" version of a website and websites either identical to it or very similar to it.

Canonical tags inform Google which version of the website page you want to show up in search results, combine link equity from duplicate pages, and enhance the crawling and indexing of your website.

Here is an example of a canonical tag on the Webshark website:

<link rel=”canonical” href=”https://www.webshark.in/” />                                                

                                                                                                  

Benefits of Canonical SEO

1. They contribute to PageRank's 

2. They enhance Crawling

3. They manage syndicated content   

3. Meta Tags

Meta tags are text segments that describe a page's content; they only appear in the source code of a page and not on the actual page. Meta tags are simply short content descriptors that assist in describing to search engines the purpose of a web page.   

The four categories of Meta Tags are:

Meta Keywords Attribute - A list of keywords that you believe are important to the page 

Title Tag- This is the text that appears at the top of your browser and in the SERP. This language is seen by search engines as your page's "title."

Meta description attribute - An overview of the page 

The Meta Robots Attribute -  tells search engine crawlers, sometimes known as "robots" or "bots," what to do with the page.

                          

For any inquiry regarding Web Development or Digital Marketing please feel free to contact the Best Web Development Company in Bangalore & Dubai for your Web development services.